SEO Strategies 101 – A Basic Overview of SEO for Begginers

SEO strategies broken down on sticky notes around a laptop
On 15/09/2020

 

SEO Strategies 101

Traffic is vital for any successful business. Just as a typical brick and mortar store needs people walking around to see their products, every online business needs eyeballs and website visitors, we achieve this through organic SEO Strategies.

 

The problem is that for many new online businesses, they lack the financial budget and technical know-how to generate tons of traffic for their businesses.

 

This article will show how you can implement a method called SEO (Search Engine Optimisation) marketing to generate lots of free traffic to your website.

 

SEO strategies broken down on sticky notes around a laptop

 

Introduction To SEO

SEO is a method of generating traffic for your online business.

“Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.” – source: Wikipedia

 

One of the good things about SEO marketing is the ability to create passive traffic, more commonly known as organic search traffic. This means you’ll be getting traffic without having to actively be there.

 

This is an excellent option for most businesses, especially for those who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google).

 

Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, your website will attract lots of traffic.

 

SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. Let’s say you are in the dog-training niche… Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – and that is what SEO is all about!

 

The better you are at SEO, the more traffic and hence, the more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!

 

Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand a higher chance of getting in front of the search engines.

 

Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start your website, you probably have a page rank of 0. So it will take some time to build your page rank, but with the methods revealed in this article, building page rank will become a walk in the park!

 

Now let’s look at the importance of keyword research for SEO.

 

Keyword Research

Keyword research is an essential part of all SEO Strategies. You will need to find what keywords are the most sought after in your niche and target them in your web content. That way, when the majority of people search for something on the internet for that specific term, high rankings will lead searchers to your website.

 

The best place to do your keyword search is Google Adwords Tool: https://ads.google.com/home/ and the winning formula for good keywords to select for your SEO strategies are:

1) High search volume
2) Low competition

 

As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword. If you want to check out your competition, get the Google toolbar and see what are the “page ranks” for search results are on the first page.

 

These keywords and key phrases will then be targeted to position your website for free traffic through the use of SEO Strategies. There are also long-tail keywords, which are longer key phrases with lower search volumes but virtually no competition. These should be targeted as well for quick traffic gains in the organic search results.

 

SEO Basic Strategies Guide

 

SEO Basics – Our Guide to Your SEO Success

As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website? There are two types of optimization techniques: Onsite optimization and Offsite optimization.

 

Onsite Optimization: deals with the things you can tweak and modify on your own website to make it more relevant to Google searches. Examples of onsite optimization tasks are image optimization, keyword targeting, page speed, content creation, and many more.

Offsite Optimization: deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail later.

 

SEO strategies and trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and get their websites to the top of the search results. But Google is a smart company, and they have a team that constantly evolves Google’s algorithm to make sure that search results remain relevant and eliminate spam sites from the top results.

 

People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dig a little deeper into white hat SEO strategies and how we can start applying it to your businesses immediately!

 

On-Site (On-Page) SEO Optimization

On-site optimization, also known as on-page SEO, deals with the things you can edit on your own website to make your web content more likeable by Google.

 

The first thing you must master, or at least figure out, is the keywords. In short, every page should be targeting a specific keyword and have about 2-5% keyword density. So sprinkle your keywords where it makes sense to but don’t overdo it.

 

For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph, and also at least once in the body.

 

Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases).

 

Also, onsite links are highly recommended. Meaning, you should link your blog posts and web pages together internally if they are relevant. These small steps contribute to SEO and should be applied when convenient.

 

One more thing about on-site SEO, people say that images don’t contribute to SEO. This is wrong. Images should be given alternate texts or descriptions. You can also link images to blog posts. They will be picked up by the search engines.

 

Stick to these good practices and you’ll be on your own to attracting lots of free traffic.

 

Off-site (Off-Page) SEO Optimization

Offsite optimization deals with the stuff outside your website that can contribute to SEO. One of the main components of offsite optimization is getting backlinks (other sites linking back to your site). Backlinks are one of the main components of offsite optimization and arguably the most important component to better rankings in the Google search results.

 

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more link authority. The key is to get as many high page rank, RELEVANT websites linking back to you.

Pro Tip: You should focus your efforts on quality links over the number of links achieved.

 

To help you it would be a good idea to find websites that are in the same niche but are not in direct competition with your business and website. Research site that compliments your product or service, and send a request for a link exchange.

 

Another important component is the social interactions. As mentioned earlier, Google’s algorithm changes from time to time, and recently they implemented a new ruling that social interactions, also known as social signals, are important for SEO. This could be things like sharing on Facebook, Twitter, website comments etc.

 

advanced seo strategies - Google SEO Image

Advanced SEO Strategies & Tricks

Okay, so we have covered the basic SEO strategies and elements to help you obtain better search engine rankings. Let’s look at some advanced techniques for boosting your Page Rank.

 

Tagging, Categories & Organizing

If you have a blog, get in the habit of tagging, categorizing and organizing each one of your blog posts as this can greatly improve your SEO rankings.

 

Related Pages Plugins

Plugins like these work great if you are blogging and help users navigate your site better, as well as create a ton of onsite links within your website.

 

Speak a different language.

Did you know that many other people are searching for information in other languages? You’d probably get a much higher ranking targeting a different language.

 

Create a Mini Sitemap

This is great for helping people (as well as Google spiders) navigate your website structure and creates a ton of mini internal links.

 

Errors and seo strategies and mistakes to avoid

SEO Mistakes To Avoid

SEO marketing can be a very powerful tool for generating massive amounts of passive website traffic. But if you use it incorrectly, you’ll end up doing more harm than good. Here are some SEO marketing mistakes you should avoid at all cost:

 

Over-doing the keywords. If you put too many keywords in your article for SEO purposes, you’ll end up coming off as spam by Google and this will hurt your rankings.

 

Dabbling with black hat SEO techniques. These techniques are bad and can get you banned or “Google Slapped”. This can mean very poor rankings or complete removal from the rankings. Complete removal is known as having your website pages de-indexed by google.

 

Poor and or unnecessary coding. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings as well.

 

Becoming a link farm. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link generating software” you’re doomed.

 

In short, success in SEO marketing lies in adhering to good SEO practices and avoiding silly mistakes. There are no shortcuts to success! Don’t forget, content is king and while you place most of your efforts on content creation neglect these tips by overlooking the small stuff.

 

SEO – The Way To Passive Traffic

 

Implementing SEO within your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. The process of organic traffic via SEO marketing is a long one, and you’ll have to consistently produce good web content, which meets your target audiences’ standards and is up to date with relevant information.

 

So how does one generate passive traffic through SEO? There are a few ways. For one, you can hire a ghostwriter to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.

 

You can also pay to have your blog posts featured on websites or directories. This is a faster way to get a boost in your traffic by having your featured article placed on the front page of an authoritative website.

 

Another way is to hire an SEO consultant to optimize your web content so that the SEO will bring in long term steady passive traffic for your website.

 

We are Here to Help

 

Remember, you don’t have to do everything yourself.

Generating organic traffic through the implementation of various SEO strategies and technics can be a tedious process. But it is worth the effort as it results in the growth of your business and your bottom line.

 

SEO marketing is a great way, especially for young online businesses on a shoestring budget to get their niche business up and running. However, if you don’t have the time or inclination to do this work yourself, we can help you, just as we have for other local businesses. for more details, Contact us today to find out how we can drive more traffic to your website.

Duane Clark

Marketing Consultant | WordPress Designer | SEO Enthusiast

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